Past and present challenges
Business Domains
Commodities, Products, Services and Experiences
Business context of the project
Business Requirements Mapping
Design Vision (through example)
Business Objectives (through example)
Stakeholder Mapping (using an example)
Creating an Archetype (through example)
Business Requirements Mapping (using an example)
Customer Perspective
Recruitment Process
Research Scenario (using an example)
Research Methods
Research Synthesis
Business Hypothesis Validation
Design Challenge
Experience Map Overlaps
Root Cause Analysis (hands-on)
Design Challenge Definition
Design Challenge Prioritization
Designing
Methods (applied)
Prioritizing Solutions
Prototyping
Varieties
Mind Set
Tools
Storyboarding Methods (workshop)
Testing
Mind set
Scenarios
Methods
Validation Practices (workshop)
They came out
Revisiting the whole process
Current Experience Map
Business Objectives
Key Performance Criteria (KPI's)
Risks
Change Management