TARGET GROUP
Human Resources professionals, line managers, HR compensation and reporting professionals. 
Graduates who want to pursue a career in HR analytics and data and digital competence in HR. 
targeting HR directors and managers

CONTENT

Part 1

What is marketing in HR? 
The best marketing is done with numbers. 
Why is it important to measure? 
What should we measure? 

Measurement in recruitment 
Measurement in education 
Measurement in talent management 
Measurement in workforce planning
Measurement in remuneration 
Measurement in occupational health and safety

Part 2

Chi-Square Test
Linear Regression (Weka, Excel)
Decision Tree Algorithm (Weka)
Forecast Forecasting (Excel 2013 and Above with Forecast)
Data Visualization
Considerations when Communicating Results
Action Plan and Communication
Critical Factors Driving Success in HR Analytics Efforts
What is Data Mining?
Histogram Creation
Hands-on Data Mining with Data Mining Tool
Mining Study (Analysis on Csv Files)
 Case Study-1

Who Among My Existing Employees Are More Likely to Leave?

 Case Study-2

Performance Forecasting Case

 Case Study-3

Is There a Relationship Between Employees' Age, Seniority, Position Seniority and Performance Results?

Case Study-4

Analyzing Advertising Expenditures and Training Hours to Determine Which One Touches More Business Results

 Case Study-5

Is There a Relationship Between Performance Results According to Employee Characteristics Such as Gender, Organization?

FOCUS POINTS:
#HR Analytics #Recruitment #talent management #remuneration

COMPETENCIES TO BE GAINED
Participants will understand the importance of measurement and will be able to measure HR activities and analyze the contribution of measuring productivity to overall business results. They will also develop the ability to talk in numbers and persuade with numbers.